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Christian Audigier is known worldwide as a fashion designer and successful entrepreneur. Best known for his Ed Hardy brand, Christian Audigier has carved a place for himself among the world’s top fashion icons through his unprecedented drive and keen entrepreneurial spirit. Christian Audigier oversees several successful clothing brands and business ventures throughout the world. Through his collection of international companies, he has launched several popular brands with over sixty licenses, including Ed Hardy, Christian Audigier, The Same Guy, Crystal Rock, as well as Smet, C-Bar-A, and Rock Fabulous; US and international wholesale distribution, US retail stores, and international retail stores. Christian Audigier got his start in fashion as a young salesman at a local boutique in his hometown of Avignon, in the South of France. Using influences of vintage Americana and the wild west, Audigier launched a merchandising and marketing plan that boosted sales and caught the attention of executives at MacKeen jeans, who ultimately hired the fifteen year old as a denim designer. This led to freelance work for other major brands including Diesel, Elio Fiorruci, Bisou Bisou, and Levis, and earned Audigier the nickname “King of Jeans.” Audigier made his mark on Los Angeles fashion when he partnered with Von Dutch originals and promoted the brand with guerilla marketing. He started the wildly popular trucker hat trend by placing his designs on Britney Spears and Justin Timberlake, who were constantly followed by the media and paparazzi. Trucker hats took off, and he continued to build the brand and celebrity following using his wild marketing strategies. In 2004, Audigier’s entrepreneurial drive inspired him to create the Ed Hardy brand, by designing apparel using tattoo art of legendary tattoo artist, Don Ed Hardy. The brand began with t-shirts, hoodies and caps, but quickly expanded to other products through his innovative marketing approach and licensing program. Other product categories include denim, knits, fragrance, bags and shoes, to name a few. Audigier’s new approach to licensing not only kicked the brand into high gear, but created a new licensing template for fashion companies to follow. Christian Audigier has a fervent following for his Ed Hardy and Christian Audigier brands. Celebrities such as Madonna, Britney Spears, and Kanye West, among others are frequently seen wearing his unique designs. His celebrity following includes numerous celebrities, athletes and musicians of all genres. Christian Audigier embodies and represents the pinnacle of success in achieving the American dream. His impressive list of accomplishments, shrewd business sense, and charismatic personality make him the global success that he is today.